Y/STARTUP

ENGINE

We go beyond and bring creative minds together

Welcome to our 2022 global startup engine to solve your problems you do not have a solution for!

submit problem

where does your shoe pinch?

Offering fashion-as-a-service, creating omni experiences and aiming for selling to produce - while the climate and business goals are pressing. Do you feel the thrill? Because we do.

In 2022, we will launch globally an open call for innovators & startups to match our challenges with fresh minds. A selected number of H&M Group teams will have the chance to pilot solutions.

Tell us your biggest pain points within your business area and on the path to H&M Group's direction. We will activate a global community of startups & entrepreneurs to ideate, develop and test prototypes that make an impact on your every day.

Take 5 minutes now to tell us, where your shoe pinches. If your problem is selected, you can participate in the global innovation challenge as a mentor who guides with a business perspective, a sponsor who supports with resources - or both.

how we
will sprint

PROBLEM SCOUTING BY DEC 2021

INTERVIEWS & OPPORTUNITY MAPPING WITH
H&M GROUP SPONSORS BY JAN 2022

PROBLEM SELECTION BY JAN 2021

CHALLENGE DEFINITION & PROGRAM SETUP BY FEB 2021

GLOBAL CALL FOR INNOVATORS & STARTUPS BY FEB/MAR 2022

Y/CIRCULARITY EVENT SERIES

COMMUNITY ENGAGEMENT

CO-CREATION ON-SITE BERLIN, GERMANY

FIRST SOLUTION TESTINGS
BY JUN/JUL 2022

lighthouse

DO LAB

connected fashion challenge

2.500 worldwide applications

20 global innovators from +18 countries

4 weeks co-creation in Berlin

50+ ideas

7 conceptual prototypes

If you have no problems, you must be outta this world.

Otherwise, tell us a little bit about the challenges you face in your daily business:

I have no challenges, everything is perfect.

I definitely face challenges, but I have the resources and solutions to solve them.

I definitely face challenges, and would love a fresh perspective to help to solve them.

If you are interested in having a fresh perspective on a pressing business challenge, tell us more!

What kind of solution would help you most?

Ideation - getting a few new concepts for something we don’t yet know how to solve.

Prototype - we have a general idea of how to solve our challenge, now we need help developing something concrete to test.

Pilot - we have a solution ready to go, now we need help bringing it to life and implementing it.

If you want to learn more, let us know.

Yep, I have 15 minutes.

No thanks, I’m all set and don't want to be part of it.

I think this would be great for someone else on my team (enter email address to recommend someone else).

Your name

Business area

E-mail address

Thank you! We will reach out to you for a first call.

Anker 1

Drop us a message anytime!

Head of

H&Mbeyond.

Oliver Lange

Innovation Lead