We go beyond and bring creative minds together
Welcome to our 2022 global startup engine to solve your problems you do not have a solution for!
where does your shoe pinch?
Offering fashion-as-a-service, creating omni experiences and aiming for selling to produce - while the climate and business goals are pressing. Do you feel the thrill? Because we do.
In 2022, we will launch globally an open call for innovators & startups to match our challenges with fresh minds. A selected number of H&M Group teams will have the chance to pilot solutions.
Tell us your biggest pain points within your business area and on the path to H&M Group's direction. We will activate a global community of startups & entrepreneurs to ideate, develop and test prototypes that make an impact on your every day.
Take 5 minutes now to tell us, where your shoe pinches. If your problem is selected, you can participate in the global innovation challenge as a mentor who guides with a business perspective, a sponsor who supports with resources - or both.
PROBLEM SCOUTING BY DEC 2021
INTERVIEWS & OPPORTUNITY MAPPING WITH
H&M GROUP SPONSORS BY JAN 2022
PROBLEM SELECTION BY JAN 2021
CHALLENGE DEFINITION & PROGRAM SETUP BY FEB 2021
GLOBAL CALL FOR INNOVATORS & STARTUPS BY FEB/MAR 2022
Y/CIRCULARITY EVENT SERIES
CO-CREATION ON-SITE BERLIN, GERMANY
FIRST SOLUTION TESTINGS
BY JUN/JUL 2022
connected fashion challenge
2.500 worldwide applications
20 global innovators from +18 countries
4 weeks co-creation in Berlin
7 conceptual prototypes
Drop us a message anytime!