H&Mbeyond. is the missing link between H&M and everyone who wants to make a change. Fueled by collaboration and wired to learn, we focus on meaningful interactions, co-creation and fast paced innovation projects.
think free // be open-minded // meet us
[ˈwaɪ]: navigation element with our innovation framework. The fragmented one highlights the essence of unknown perspectives
within complexity, fluid and multidirectional.
Ever curious, we unite brave minds to explore and unterstand the future of our society and planet. For us, within the complexity of the unknown lie the most exciting challenges.
Only by learning from and educating each other can we achieve new heights. We cultivate different ways of thinking to unleash the power of individuals, because we believe connecting talent creates a better tomorrow.
Digitalisation and Sustainability lie at the heart of what we do. We rethink and refine the concepts of sustainable development and innovation to create something that lasts.
Wear It Berlin
// Wynken Blynken & Nod
So far, most products on the market can only visualize, collect or transmit data. But what if they could transmit emotions instead? It's a question that has led us to develop an entirely new product category: "Wearable Love" is the first jacket that can send and receive real touch. Flexible sensors and tactile elements are incorporated into the fabric to create the sensation of a gentle hug. The Wearable Love app connects to the jacket via Bluetooth and makes it possible to send a virtual touch.
The user testing campaign reached up to 300+ million impressions and received several awards, such as the Deutsche Digital Award 2021 in the category digital transformation/innovation (incl. AI)and Art Directors Club Award 2021.
Finds purpose in being successful what makes fun.
be in the now
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